Christmas Lights Pricing Wars: Why Cheap Always Loses
How to avoid the cheap installer's fate—can mean the difference between building a real business and creating an exhausting, unprofitable job for yourself.
How to avoid the cheap installer's fate—can mean the difference between building a real business and creating an exhausting, unprofitable job for yourself.
ENOUGH WAITING. ENOUGH EXCUSES. IT'S GO TIME. While you've been "getting ready to get ready," your competition is out there booking jobs, hiring crews, and preparing to dominate this Christmas season.
In this Q&A session, Jason covers a range of important topics including setting goals for 2025, strategies for increasing pricing, and the importance of a confident mindset when communicating with customers.
Hit $50K and can't grow past it? You're not alone. Most Christmas light businesses plateau at $50K because they're still thinking like a one-person operation. You're the installer, salesperson, and manager all at once.