How do I stop my yard signs from getting stolen?

Mount them 10-12 feet up on poles using a hammer stapler on a PVC pole tool (about $40 to build). High enough that nobody pulls them down, low enough that drivers see them. Check local sign rules first.

How much should I pay someone to put out my yard signs?

Pay per sign placed rather than per hour, so you pay for signs in the ground instead of time in the truck.

Should I replace yard signs that get taken down?

Yes. A sign costs about $3.25 and an average Christmas light job is worth $2,000+. Replacing pulled signs is a cost of doing business on your best lead source.

When should I put out yard signs for Christmas lights?

October - signs out in October means a booked November. Also place a sign in every yard after a finished install; neighbors watching the lights go up are your warmest leads.

Yard signs booked me $30,000 of work my first year.

Q: What should my Christmas lights yard sign say?

Keep it to three things: the service (Christmas Lights), an optional short line like Pro Installers, and your phone number as the biggest element on the sign. One service per sign, no website, no service lists.

Not ads. Not a website. Signs. A $3 sign sits on a corner and sells Christmas light jobs while you're up a ladder. This page is everything I know about signs: what they should say, what to pay, and the two places I order mine.

Where I Order My Signs

Jason Geiman's red Christmas lights yard sign in front of a finished installation — My actual sign. One service. One big number. Nothing else.

The sign formula

1. Keep it stupid simple A driver gives your sign 3 seconds at 30 mph. If they can't read it from the road, you bought decoration.

2. One service per sign "Christmas Lights." Not your whole menu. I've watched companies cram five services on a sign and get nothing.

3. One BIG phone number The number is the biggest thing on my sign on purpose. That's the only action I want from a driver.

The 2 vendors I order from

Don't pay $10 a sign — there's no need. At 100 signs you should be around $3–3.50 a sign with stakes. These are the two companies I send people to:

UZ Marketing

Cheapest signs in the industry

Best bulk pricing I've found, with a price-match guarantee
Around $300–325 per 100 signs with stakes

Order at UZ Marketing

WCR Marketing

Premium full-color, fast turnaround, free shipping

Full-color signs that hold up outside all season
Fast turnaround when you're in the season crunch

CODE: GEIMAN15 — 15% off regular-priced items

Order at WCR Marketing

Want my exact sign design? Take it.

My sign is a free Canva template. Open it, swap in your company name and phone number, send it to UZ or WCR to print. No designer needed.

Get the Free Sign Template

Do yard signs actually work?

I ran the test so you don't have to. A buddy of mine put out 25 signs on a Friday — by Tuesday he had 5 phone calls. That's before the season even started. My first year in business I did $30,000 of work that came straight off signs, and that was years ago. The math is hard to beat:

~$3.25	What a sign costs you at 100 signs with stakes
$2,000+	What an average Christmas light install is worth
1 job	Pays for 600 signs. One. Job.
24/7	A sign never calls in sick and never stops selling

If somebody picks up one of my signs and throws it in a dumpster, I genuinely don't care. One booked job pays for every sign I'll order all year.

Yard sign questions I get all the time

How much do yard signs cost for a Christmas light business?

At quantity 100 you should pay around $300–325 including tall stakes — that's about $3.25 a sign. If you're paying $10 a sign you're paying way too much. Two-color printing shouldn't change that much.

What should my Christmas lights yard sign say?

Three things: "Christmas Lights," maybe a short second line like "Pro Installers," and your phone number as the biggest thing on the sign. No website, no list of services, no clip art. If a driver can't read the whole sign in 3 seconds, simplify it.

How do I stop my signs from getting stolen or pulled up?

Get them up where hands can't reach. I built a $40 pole tool — a hammer stapler, flat metal, two hose clamps, and a 5–6 ft piece of PVC — that staples signs 10–12 feet up on poles. High enough that nobody pulls them down, low enough that drivers still see them. Check your local rules first. Full build in the video:

How much should I pay someone to put out my signs?

Pay per sign placed, not per hour — you want to pay for signs in the ground, not time in the truck. I break down the exact numbers I use here:

Should I replace signs when they get taken down?

Yes — it's simple math. The sign costs $3.25 and the job it books is worth $2,000. Treat pulled signs as a cost of doing business, not a reason to quit the best lead source you have. My take:

When should I put my signs out?

October. Signs in yards in October means a booked calendar in November. And every finished install gets a sign in that yard — it's the best follow-up marketing there is, because the neighbors are watching your lights go up. More on keeping signs working for you:

Who's telling you this

I'm Jason Geiman. I built a pressure washing company from a truck and a tank, and yard signs were my #1 lead source from year one — $30K of booked work before I ever spent a dollar on ads. Now I run ChristmasLights.io, where I train Christmas light installers, and ChristmasLights HQ, supplying lights wholesale to installers across the country. I teach this stuff every week on YouTube and at jasongeiman.com.

Everything on this page is what I actually do in my own business — not theory.