Invisilights

Permanent Holiday Lighting

Customizable Lights for Any Event

Permanent light demo kit

Permanent Christmas Lights

Demo Kit

invisilights 100 foot permanent light kit

Permanent Christmas Lights

100' Kit

invisilights 150' permanent light kit

Permanent Christmas Lights

150' Kit

invisilights 200' permanent light kit

Permanent Christmas Lights

200' Kit

invisilights 250' permanent light kit

Permanent Christmas Lights

250' Kit

invisilights 300' permanent light kit

Permanent Christmas Lights

300' Kit

Discover the Transformative Power of Invisilights: Expertly Installed Permanent Lighting Solutions

Enhance your installation offerings with Invisilights, the premier permanent lighting solution designed for seamless integration into any property’s exterior architecture.

Crafted with high-quality aluminum channels and advanced LED technology, Invisilights delivers durability and superior energy efficiency—key selling points for your clients seeking long-lasting, cost-effective lighting solutions. Our system not only provides brilliant illumination but also boosts the aesthetic appeal and functionality of any home.

Offer your clients peace of mind with our robust 5-year warranty, ensuring reliable performance and minimal maintenance needs. This warranty supports your commitment to quality and customer satisfaction, making it easier for you to sell and install with confidence.

Our flexible, programmable system allows you to meet any client’s specific desires—from subtle accents to full-scale holiday displays—making it an adaptable choice for various applications. With Invisilights, you can cater to a wide range of preferences and needs, increasing your market reach and customer retention.

Choose Invisilights for your installations and add a transformative product to your portfolio that will impress clients and ensure your services remain in demand for years to come.

Frequently Asked Questions

What exactly comes in the 150' InvisiLights permanent outdoor lighting kit?

The InvisiLights kit is comprehensively equipped to ensure you have everything you need for installation. Each kit includes:

  • 27 sticks of 6-foot Aluminum Channel to house and protect the lighting elements.

  • 150 feet of dynamic RGBW LED Lights, which includes 23 sets of 6-count and 14 sets of 1-count lights, allowing for extensive coverage and diverse configuration options.

  • 2 Data Boosters to enhance signal strength across the lighting installation, ensuring consistent control and color output.

  • A 320W Power Supply capable of supporting up to 190 puck lights, providing ample power for even the most extensive setups.

  • 1 GFCI Outlet Adapter to ensure safe outdoor electrical connections.

  • 1 Controller that allows you to manage and customize the lighting effects easily.

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Will I need any additional components besides what's included in the Invisilights permanent lighting kit?

While the Invisilights kit comes with all the essential components for a standard installation, there are a couple of scenarios where you might need additional items:

Jumper Wires: Depending on the layout of your installation and the number of gaps or 'jumps' between the sections of lights, you may require jumper wires. These wires help bridge the gaps without losing the continuity of the light sequence, ensuring a smooth and uniform display across more complex architectures.

Data Boosters: If any section of your lighting setup is more than 15 feet away from the control box, additional data boosters will be necessary. Data boosters help maintain the integrity and brightness of the lights over longer distances, ensuring consistent performance throughout your installation.

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Can I choose the color of the aluminum channel for my InvisiLights kit?

Yes, you can select your preferred color for the aluminum channel to match your home’s exterior or personal taste. Please make sure to specify your color choice in the notes at checkout when you place your order.

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How do the included components of the InvisiLights kit enhance the lighting system?

Each component in the InvisiLights kit plays a crucial role in creating an effective and stunning lighting display:

Aluminum Channels: Provide a durable, weather-resistant housing for the LED lights, which helps in maintaining a clean and nearly invisible look during the day.

RGBW LED Lights: Offer vibrant, full-spectrum color and white light combinations, making it perfect for any occasion from festive holidays to elegant ambient lighting.

Data Boosters: Ensure that the signal remains strong across longer distances, which is crucial for larger installations.

Power Supply: Designed to efficiently handle the energy needs of the system without overload, ensuring safety and durability.

GFCI Outlet Adapter: Adds an extra layer of safety by protecting against electrical shorts and surges, particularly important in outdoor settings.

Controller: Provides the flexibility to customize and control the lighting sequences, colors, and patterns right from your smartphone or controller, adding convenience and advanced functionality to your lighting system.

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Can I use Invisilights year-round?

Absolutely! Invisilights are designed for versatile use throughout all seasons. Whether you're celebrating a special occasion, setting a mood for a party, Love your favorite sports team, or simply enhancing your home's ambiance, our lighting systems provide the perfect solution for any event, big or small.

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Can I set timers and events for Invisilights?

Yes, Invisilights feature advanced programmable settings that allow you to schedule lighting for specific events and automate timers. This functionality ensures that your lighting preferences are perfectly aligned with your lifestyle, turning on and off at predetermined times without any manual intervention.

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Is it possible to achieve warm or soft white with Invisilights?

Absolutely, Invisilights are equipped with RGBW technology, which includes a dedicated white LED alongside the standard red, green, and blue LEDs. This addition allows the system to produce authentic warm white, soft white, and various other shades of white with greater accuracy and intensity compared to traditional RGB systems. This capability ensures that you can effortlessly tailor the lighting to fit the desired ambiance and aesthetic of any environment, providing precise control over both vibrant colors and the subtlety of different white tones.

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How do you ship your product?

Our products are shipped directly from our warehouse using reliable shipping carriers to ensure timely and safe delivery. Each product is securely packaged to prevent damage during transit, and we provide tracking information so you can follow your order’s journey to your doorstep.

Where are the controller and power supplies installed?

The controller and power supplies for Invisilights are typically installed in an accessible location such as a garage or utility room. These components connect to your home’s WiFi network, allowing seamless control over the lighting system via our user-friendly mobile app.

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How long do Invisilights last?

Invisilights are engineered to last, with each LED bulb boasting a lifespan of over 50,000 hours. Given a typical usage of 10 hours per night, this translates to approximately 5,000 nights. This means your Invisilights could illuminate your home's exterior for nearly 14 years under these conditions, ensuring that your investment not only adds beauty but also long-term value to your property.

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Are Invisilights dimmable?

Yes, all Invisilights are fully dimmable. This feature allows you to adjust the intensity of the light to suit various occasions, from a soft glow for a romantic evening to bright, vibrant colors for a festive celebration.

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What types of custom channels are available?

Invisilights offers two types of custom channels, available in 40 different colors, ensuring a nearly invisible installation. These channels are designed to blend seamlessly with your home’s architecture, providing discreet yet effective lighting.

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Can I control different zones independently?

Yes, the Invisilights system supports multiple zones which can be controlled independently or synchronized. This functionality allows for intricate lighting designs that can vary across different areas of your home, enhancing the overall impact and utility of your installation.

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What is outdoor permanent lighting?

Permanent lighting refers to architectural-grade lighting systems that are installed permanently on your property to provide year-round illumination.

How does permanent lighting differ from traditional holiday lighting?

Unlike traditional holiday lighting, which is typically temporary and used only during specific seasons, permanent lighting is installed once and can be used throughout the year for various occasions

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Discover Expert Tips on Our Blog

Christmas lights

A Guide to Pricing Your Christmas Lights Installation Services

June 19, 20247 min read

Setting the right prices for your Christmas lights installation services is crucial for attracting customers, maintaining profitability, and ensuring the long-term success of your business. However, determining the optimal pricing strategy can be challenging, especially in a competitive market. That's where market research and competitor analysis come in. By gathering insights about your target market and understanding your competitors' pricing strategies, you can make informed decisions that help you stay competitive and grow your business.

Understanding Your Target Market

To set effective prices, you need to have a deep understanding of your target market. Start by identifying your ideal customer. Consider factors like age, income level, location, and the type of properties they own. What are their needs and preferences when it comes to Christmas lights installation? How much are they willing to pay for high-quality, professional services?

One way to gather this information is by segmenting your market based on key characteristics. For example, you might have different pricing tiers for residential and commercial customers, or for customers in different geographic areas. You can also conduct surveys, focus groups, or interviews to gain deeper insights into your target market's needs and preferences.

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Evaluating Your Costs and Profit Margins

Before you can set prices, you need to have a clear understanding of your costs and desired profit margins. Start by calculating your direct costs, such as materials, labor, and equipment. Don't forget to factor in indirect costs like overhead, marketing, and insurance.

Once you have a handle on your costs, determine your desired profit margin. This will vary depending on your business goals and the competitive landscape. Keep in mind that your pricing strategy will have a direct impact on your cash flow and financial performance, so it's important to strike the right balance between profitability and competitiveness.

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Analyzing Your Competitors

In addition to understanding your target market, it's essential to keep a close eye on your competitors. Start by identifying your direct and indirect competitors. Direct competitors are those who offer the same services as you, while indirect competitors offer alternative solutions to the same customer needs.

Gather information on your competitors' pricing strategies and service offerings. Look at their websites, social media profiles, and online reviews to get a sense of how they position themselves in the market. Assess their strengths, weaknesses, and unique selling propositions. How does your business compare in terms of quality, value, and customer experience?

It's also important to monitor your competitors' pricing changes and promotions. Are they offering discounts or special packages during certain times of the year? How do they respond to market shifts or new entrants? By staying on top of your competitors' moves, you can adapt your own pricing strategy to stay competitive.

Pricing Strategies for Christmas Lights Installation Services

There are several common pricing strategies you can consider for your Christmas lights installation business. Cost-plus pricing involves adding a markup to your costs to determine your prices. Value-based pricing focuses on setting prices based on the perceived value to your customers, rather than just your costs.

Competitive pricing involves matching or slightly undercutting your competitors' prices to win market share. Premium pricing, on the other hand, involves charging higher prices for superior quality or unique services. Bundle pricing can be effective for encouraging customers to purchase multiple services or packages at a discounted rate.

The right pricing strategy for your business will depend on your specific goals, target market, and competitive landscape. It may take some experimentation and refinement to find the optimal approach.

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Testing and Refining Your Pricing

Once you've implemented your chosen pricing strategy, it's important to track customer response and sales performance. Are customers responding positively to your prices? Are you generating the desired level of revenue and profitability?

Gather feedback from customers through surveys, reviews, or informal conversations. If you're not seeing the results you want, don't be afraid to adjust your prices or try a different strategy. Consider seasonal pricing variations or promotional offers to drive demand during slower periods.

It's also important to regularly review and update your pricing based on market changes and business growth. As your costs change or your business expands, you may need to adapt your pricing to maintain profitability and competitiveness.

Communicating Your Value to Customers

No matter what pricing strategy you choose, it's essential to communicate your value proposition clearly to customers. Develop a compelling message that highlights the benefits and quality of your services. Use customer testimonials and case studies to demonstrate the value you provide.

Be transparent and clear in your pricing information. Customers appreciate knowing exactly what they're getting for their money, so make sure your pricing is easy to understand and accessible on your website and marketing materials.

Finally, don't underestimate the importance of exceptional customer service. By providing a high-quality, responsive, and personalized experience, you can justify your pricing and build long-term customer loyalty.

Christmas lights

In conclusion, conducting market research and analyzing your competitors' prices are essential steps in developing an effective pricing strategy for your professional Christmas lights installation business. By understanding your target market, evaluating your costs and profit margins, and staying on top of competitor moves, you can set prices that attract customers, maintain profitability, and help your business grow.

Remember that pricing is an ongoing process, not a one-time decision. Regularly monitor your sales performance, gather customer feedback, and adapt your pricing as needed to stay competitive and profitable.

By implementing a well-researched and carefully crafted pricing strategy, you can illuminate your path to success in the Christmas lights installation industry. For further reading,check out our blog post How to Quote Like a Pro!

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1. Q: Why is setting the right prices crucial for a Christmas lights installation business?

A: Setting the right prices is crucial for attracting customers, maintaining profitability, and ensuring the long-term success of your business in a competitive market.

2. Q: What factors should be considered when identifying your ideal customer?

A: When identifying your ideal customer, consider factors like age, income level, location, and the type of properties they own, as well as their needs and preferences regarding Christmas lights installation.

3. Q: How can you gather insights about your target market's needs and preferences?

A: You can gather insights about your target market by conducting surveys, focus groups, or interviews, and by segmenting your market based on key characteristics like residential vs. commercial customers or geographic location.

4. Q: What costs should be included when evaluating your pricing strategy?

A: When evaluating your pricing strategy, include direct costs like materials, labor, and equipment, as well as indirect costs such as overhead, marketing, and insurance.

5. Q: Why is it essential to monitor your competitors' pricing strategies?

A: Monitoring your competitors' pricing strategies helps you stay competitive, adapt to market shifts, and make informed decisions about your own pricing approach.

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6. Q: What are some common pricing strategies for Christmas lights installation services?

A: Common pricing strategies include cost-plus pricing, value-based pricing, competitive pricing, premium pricing, and bundle pricing.

7. Q: How can you determine if your chosen pricing strategy is effective?

A: To determine if your pricing strategy is effective, track customer response and sales performance, gather feedback from customers, and regularly review and update your pricing based on market changes and business growth.

8. Q: Why is it important to communicate your value proposition clearly to customers?

A: Communicating your value proposition clearly helps customers understand the benefits and quality of your services, justifies your pricing, and builds long-term customer loyalty.

9. Q: What role does customer service play in justifying your pricing?

A: Providing exceptional customer service, including a high-quality, responsive, and personalized experience, can help justify your pricing and differentiate your business from competitors.

10. Q: Is pricing a one-time decision or an ongoing process?

A: Pricing is an ongoing process that requires regular monitoring of sales performance, gathering customer feedback, and adapting to stay competitive and profitable in a changing market.

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Jason Geiman

Jason Geiman parlayed his early passion for festive lighting into a thriving Christmas décor installation company which he founded and grew for over 4 years before selling the business in 2018. Now, he draws from his experience scaling a holiday lighting venture to help other Christmas lighting companies maximize their success. Jason feels compelled to share shortcuts he learned running his decoration operation. Jason has made it his mission to enable both residential and commercial clients to execute jaw-dropping lighting displays more easily. He loves experimenting with the latest high-tech LED bulb innovations to incorporate into his instructional programs and resources for those running their own Christmas lighting businesses. After selling his original company, he reinvented himself - driven as ever to spread seasonal magic, but now by helping others grow their holiday lighting ventures successfully. Follow Jason for regular tips on taking your Christmas lights business to the next level!

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