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Landing Big Deals: How to Get Commercial Christmas Lights Installations

February 09, 202412 min read

Just like a single twinkling bulb can illuminate a dark room, your small business has the potential to light up the commercial Christmas lights installation market. You're standing at the threshold of an industry that's both lucrative and competitive, where the right strategies can catapult your success. With a focus on breaking down the job into manageable steps, painting a captivating vision, building key relationships, and demonstrating extreme dedication, you'll position yourself on a promising path. What if you could harness the power of strategic planning to land big deals and get commercial Christmas lights installations? Wouldn't you want to know how?

Christmas lights

Divide job into manageable steps

Let's break down the installation of commercial Christmas lights into manageable steps to make the process less daunting. First off, you need to plan your design. This includes determining where you want to place the lights and figuring out how many lights you'll need. You'll also want to consider the type of lights you'll use and how they'll be powered.

Next, gather your materials. This will likely include the lights themselves, extension cords, timers, and fasteners or clips to hold the lights in place. Don't forget a ladder for reaching those high places!

Once you have your materials, it's time to start installing. Begin at a corner or end of your building and work your way around, making sure to secure the lights as you go. Be careful not to pull the lights too tight as you could damage them.

After all the lights are up, you'll want to test them to make sure everything is working correctly. If any lights aren't working, now's the time to replace them.

Finally, set your timers so the lights come on and go off at the desired times. Remember, it's not just about making the building look festive; it's also about energy efficiency.

It may seem like a lot, but by breaking the process down into these steps, it becomes much more manageable. Plus, the end result - a beautifully lit commercial building that brings holiday cheer - is definitely worth the effort. So don't be daunted; you've got this!


Paint a vision

Before you even buy your lights or step foot on a ladder, you need to visualize your design, painting a vivid mental picture of your finished, festive commercial building. This vision will guide every step of your installation process. It's not just about stringing lights on a building, it's about creating a holiday spectacle that attracts customers and boosts your business.

Start by imagining how you want your building to look when it's bathed in the glow of Christmas lights. Do you want a simple, elegant design with white lights tracing the outline of your building? Or are you aiming for a more colorful, whimsical display that includes lighted figures and animated elements?

Consider the architectural features of your building. What elements can you highlight with lights? Perhaps there's an archway that would look stunning outlined in lights, or a tower that could serve as the base for a lighted Christmas tree.

Next, think about the viewer's perspective. From where will most people see your display? Make sure your design looks good from these viewpoints. Do a sketch if you can; it's a helpful way to visualize your design and spot potential problems before you begin installation.

Build Relationships

As a Christmas lighting installation company aiming to take on major commercial projects, it’s crucial to build strong relationships with prospective corporate customers. Landing massive lighting display contracts is contingent on more than just dazzling decor alone—the ability to cultivate lasting B2B partnerships plays an equally vital role.

When engaging potential commercial clients for holiday lighting services, the connection should involve more than just nailing down project details and pricing to “close the deal.” Building genuine relationships must take priority beyond basic business transactions.

Rather than viewing corporate Christmas lighting customers as merely transactional business, envision them as close partners sharing interwoven success. This mindset shift dramatically impacts how clients get treated through each phase.

When challenges inevitably emerge during massive display deployments, patient resolutions and creative compromises take priority over finger pointing and blame game drama. Share in the responsibility for overcoming hurdles together, combining your lighting execution skills with their leadership of resources and access critical for navigating around roadblocks responsively.

Christmas lights

Extreme Dedication

Often, achieving a spectacular commercial Christmas lights installation requires extreme dedication, going well beyond the standard effort. You can't just put in the minimum amount of work and expect top-notch results. You've got to show your clients that you're committed to delivering nothing short of excellence, no matter how big or complex their project may be.

But what does extreme dedication look like in this context? Well, it's about more than just working long hours or dealing with challenging weather conditions. It's about being fully invested in every aspect of the job. That means meticulously planning out the design, carefully selecting the best quality lights and equipment, and paying close attention to every detail of the installation process, no matter how small.

Extreme dedication also means being able to adapt and problem-solve on the fly. Unexpected issues are bound to arise with any large-scale installation, and you need to be prepared to tackle them head-on. It's not enough to simply identify a problem; you've got to be able to come up with a solution, quickly and efficiently.

Rather than zeroing in on the bottom line immediately, first focus on comprehending your prospect’s broader objectives and vision for a display. Ask thoughtful questions to determine if your capabilities truly align with exceeding their expectations before detailing estimates and service packages.

Once a commercial project gets underway, communication cannot lapse into sporadic progress check-ins either. While certainly avoid micromanaging your client’s needs, ensure the channels remain wide open for providing status updates, addressing obstacles, and securing ongoing feedback in real time.

Unresponsive installation crews who disappear behind the scenes for weeks after a deposit check clears undermine the trust so essential in B2B collaborations. Constant availability paired with unwavering accountability confirms that priorities remain laser focused on bringing your client’s creative concepts to awe-inspiring reality through impeccable execution.

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Hands on guidance to employees

As a project leader, your hands-on guidance to employees is a critical component of a successful commercial Christmas lights installation. Your team looks to you for direction, and your active involvement can make the difference between a project that shines and one that fizzles out.

Start by clearly explaining the project's goals and the specific roles each team member will play. You're not just hanging lights; you're creating a visual spectacle that can captivate an audience and bring joy to the community. Make sure everyone understands the importance of their role in achieving this.

Next, provide a step-by-step demonstration of the installation process. Your team needs to see first-hand how to safely and efficiently hang lights, connect power sources, and troubleshoot any issues that might arise. Don't just tell them what to do, show them. Be patient and thorough in your demonstrations, and always be available to answer questions or provide further guidance.

Encourage team collaboration by fostering an open and respectful work environment. When your team feels comfortable sharing ideas and asking questions, they'll be more likely to contribute to the project's success. Praise good work, provide constructive feedback, and always stay positive.

Lastly, lead by example. Show your team that you're not afraid to get your hands dirty. If you're willing to climb a ladder, untangle a knotted string of lights, or brave the cold for hours to perfect an installation, your team will be more motivated to do the same.

Christmas lights

Make sure you have sufficient labor

Ensuring you've got enough hands on deck is another critical aspect of a successful commercial Christmas lights installation. It's not just about having the right number of crew members. You need to make sure they're well-trained, reliable, and committed to getting the job done right.

When you're dealing with a commercial installation, remember that it's typically larger and more intricate than a residential project. You can't afford to be short-staffed or to have workers who can't handle the job. If you're undermanned, you risk not finishing the project on time, which might lead to unhappy clients and potential loss of future business.

Before you even bid on a project, evaluate your workforce. Do you have enough experienced installers? If not, it's time to hire more. But don't just hire anyone. Look for workers who have experience in Christmas light installations or similar work. They should be able to work at heights, handle electrical installations, and work in cold weather conditions.

Once you've got your crew, train them well. Make sure they know how to install the lights safely and efficiently. Teach them the art of troubleshooting so they can handle any unexpected problems that might arise during the installation.

Come prepared

Before you head out to the job site, make sure you're fully equipped with the necessary tools and materials for the installation. You'll need ladders, Christmas lights, extension cords, timers, installation clips, and possibly lift equipment for taller buildings. Remember, being prepared isn't just about having the right equipment; it's also about knowing how to use it effectively.

You should also be well-versed in safety precautions. When working with electricity and heights, there's no room for error. Make sure you're up to speed on the latest safety guidelines and regulations. Your clients are relying on you to provide a professional service, and that includes ensuring their property and everyone on the site is safe.

Next, understand the project's specifics. Familiarize yourself with the building's layout, where the power sources are, and the client's expectations. Knowing these details will help you plan your installation process more effectively and efficiently.

Don't forget to plan for potential obstacles. You might encounter unexpected issues like faulty wiring, inaccessible areas, or inclement weather. Having a plan B is always a good idea.

Lastly, always maintain a professional demeanor. Your clients expect professionalism, so be punctual, respectful, and ready to work. Show that you're organized and prepared to handle any issues that might arise. This will not only put your clients at ease but also increase your chances of landing bigger deals in the future.

Passion makes an impression

While displaying professionalism is crucial, it's your passion for the job that truly leaves a lasting impression. When you're trying to land big deals in commercial Christmas lights installations, showing your enthusiasm for the work can be your secret weapon. It's what sets you apart from the competition.

Remember, potential clients can tell when you're truly passionate about what you do. It's reflected in your energy, your attention to detail, and your willingness to go the extra mile. So, don't just focus on the technical aspects of the job. Show that you care about bringing joy to their business premises during the festive season.

Put yourself in the client's shoes. If you were hiring someone to install your Christmas lights, wouldn't you want someone who's just as excited about the project as you are? Your passion can be infectious, sparking a similar feeling in your clients and making them more likely to hire you.

Your enthusiasm can also inspire trust and confidence. When you're passionate about your work, it shows that you take it seriously and are committed to delivering the best results. So, don't be afraid to let your love for the job shine through. It might just be the thing that lands you that big deal.

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What Kind of Insurance Is Required for Commercial Christmas Lights Installations?

You're asking about the insurance needed for commercial Christmas lights installations. It's crucial to have general liability insurance. This covers any damages or injuries that may occur during the installation process. Additionally, you'll need workers' compensation if you have employees. It's also smart to look into equipment insurance to protect your installation tools. Always consult with an insurance professional to ensure you're fully covered.

How Can I Calculate the Estimated Cost for a Commercial Christmas Lights Installation Project?

To calculate the estimated cost for a commercial Christmas lights installation project, you'll need to consider various factors. These include the size of the area to be covered, the type of lights you're using, labor costs, and any additional decorations. You'll also need to factor in the cost of electricity. It's best to get quotes from several providers to ensure you're getting a fair price.

What Safety Measures Should Be Taken While Carrying Out Commercial Christmas Lights Installations?

When installing commercial Christmas lights, safety should be your top priority. Always use a sturdy ladder and have someone spot you. Ensure all lights are rated for outdoor use and securely fasten them to prevent damage from wind or weather. Avoid overloading circuits and always unplug lights when making adjustments. Lastly, remember to turn off the lights when you're not around. It's better to be safe than sorry!

Are There Specific Certifications or Licenses Required to Undertake Commercial Christmas Lights Installations?

Yes, you'll need specific certifications or licenses to undertake commercial Christmas lights installations. These requirements vary by location, so it's essential you check with your local authorities. You may need an electrician's license or a special contractor's license. Additionally, it's beneficial to get certified in electrical safety to ensure you're installing lights safely and efficiently. Remember, having proper credentials not only protects you legally, but also builds trust with clients.

What Are Some Common Challenges Faced in Commercial Christmas Lights Installations and How Can They Be Overcome?

You might face challenges like inclement weather, high locations, and complex designs in commercial Christmas lights installations. Don't let these intimidate you. Plan ahead for weather disruptions, invest in proper safety equipment for high installations, and use software tools to visualize complex designs. Remember, it's all about problem-solving and persistence. So, don't be afraid to face these hurdles. They're just stepping stones to your success.

Christmas lights

So, you're ready to snag those big commercial Christmas lights installations? Remember, break the job into manageable steps and paint a vivid vision for your clients. Build strong relationships, show extreme dedication, and guide your employees well. Ensure you've got enough manpower and always come prepared. Above all, let your passion shine through. It's your best selling point.

Just last year, I met an eager newcomer named Sam who joined one of my hands-on training sessions in Indianapolis to learn the ins and outs of installing holiday lights. Sam wasted no time putting lessons into practice. In an incredibly short span, Sam leveraged our intensive training blueprint to rapidly elevate his capabilities from small residential jobs all the way up to taking on a high-profile lighting project at the iconic Indianapolis Zoo!

Dive into this video to hear directly from Sam on how crashing my exclusive mentorship program equipped him with the skills and confidence to dramatically advance his Christmas lighting business within 12 short months.


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Jason Geiman

Jason Geiman parlayed his early passion for festive lighting into a thriving Christmas décor installation company which he founded and grew for over 4 years before selling the business in 2018. Now, he draws from his experience scaling a holiday lighting venture to help other Christmas lighting companies maximize their success. Jason feels compelled to share shortcuts he learned running his decoration operation. Jason has made it his mission to enable both residential and commercial clients to execute jaw-dropping lighting displays more easily. He loves experimenting with the latest high-tech LED bulb innovations to incorporate into his instructional programs and resources for those running their own Christmas lighting businesses. After selling his original company, he reinvented himself - driven as ever to spread seasonal magic, but now by helping others grow their holiday lighting ventures successfully. Follow Jason for regular tips on taking your Christmas lights business to the next level!

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