Invisilights

Permanent Holiday Lighting

Customizable Lights for Any Event

invisilights 100 foot permanent light kit

Permanent Christmas Lights 24V Kit

invisilights 150' permanent light kit

Permanent Christmas Lights 36V Kit

Permanent light demo kit

Permanent Christmas Lights

Demo Kit

invisilights 100 foot permanent light kit

Permanent Christmas Lights

100' Kit

invisilights 150' permanent light kit

Permanent Christmas Lights

150' Kit

WHAT YOU NEED TO KNOW BEFORE ORDERING

Total Linear footage of the installation.

This should include footage of lights and channel along with any Extensions or jumps you'll need to make

Where your controller box will be located

This is the most important step to planning out an installation, Without knowing where the controller will be you'll have no way to know the right materials to buy when it comes to extensions and accessories.

What Voltage system you want to use 24V or 36V

This is a decision you will make based on convince and efficiency, the most important factor with this will be the footage of each lighting run. If the total footage of a run is over 100' you'll need to either power inject on that run or switch to the 36V system that can go up to 200' before needing power injection.

Draw a Map

By mapping out the installation you'll be able to better understand and plan out the install giving you a better idea of what all you'll need to purchase to complete the job.

take the measurements from your map and add up the total number of materials you'll need.

For the Map out example above the total material breakdown is:

System Voltage: 36V

Color of channel: Cameo

Channel Type: Hat

Total Lighted Footage: 160'

Power injection: NO

Controller: 1

Channel: 27- 6' sticks

Screws- 200

Lights: 175

1' extensions-7

6' Extensions-2

12' extensions-2

25- extensions- 1

Y Cables- 3

End caps- pack of 10


Absolute necessities

-Controller

-Lights

-Channel

-Screws

-Extension cables


Other Accessories

-Y Cable

-End Caps

- Signal boosters

-Power injection material


When would you need to power inject?

The controller will come with 3 outputs for your lighting runs, each 36V output can do a Max of 200', the 24V system can do a max of 100'. After that max you'll need to inject power. After you do so you can go an additional 100' with the 24V or 200' with the 36V system.

Power injection is needed due to voltage drop, voltage drop happens due to the length traveled away from the power source along with the gauge of the wire. due to the gauge of wire the lights and extensions run on it drops in voltage enough at 100' with the 24V system and 200' with the 36V system to effect the lights performance requiring a addition of power (Power Injection)

Materials needed for power injection 36V

Power injection pig female pig tale

Power injection Extension cables

Power injection T Cable.


Materials needed to Power inject 24V

16/2 - 12/2 Low voltage landscaping wire

Cut and Splice T cable

Water Proof Wire connectors

Discover the Transformative Power of Invisilights: Expertly Installed Permanent Lighting Solutions

Enhance your installation offerings with Invisilights, the premier permanent lighting solution designed for seamless integration into any property’s exterior architecture.

Crafted with high-quality aluminum channels and advanced LED technology, Invisilights delivers durability and superior energy efficiency—key selling points for your clients seeking long-lasting, cost-effective lighting solutions. Our system not only provides brilliant illumination but also boosts the aesthetic appeal and functionality of any home.

Offer your clients peace of mind with our robust 5-year warranty, ensuring reliable performance and minimal maintenance needs. This warranty supports your commitment to quality and customer satisfaction, making it easier for you to sell and install with confidence.

Our flexible, programmable system allows you to meet any client’s specific desires—from subtle accents to full-scale holiday displays—making it an adaptable choice for various applications. With Invisilights, you can cater to a wide range of preferences and needs, increasing your market reach and customer retention.

Choose Invisilights for your installations and add a transformative product to your portfolio that will impress clients and ensure your services remain in demand for years to come.

Frequently Asked Questions

What exactly comes in the 150' InvisiLights permanent outdoor lighting kit?

The InvisiLights kit is comprehensively equipped to ensure you have everything you need for installation. Each kit includes:

  • 27 sticks of 6-foot Aluminum Channel to house and protect the lighting elements.

  • 150 feet of dynamic RGBW LED Lights, which includes 23 sets of 6-count and 14 sets of 1-count lights, allowing for extensive coverage and diverse configuration options.

  • 2 Data Boosters to enhance signal strength across the lighting installation, ensuring consistent control and color output.

  • A 320W Power Supply capable of supporting up to 190 puck lights, providing ample power for even the most extensive setups.

  • 1 GFCI Outlet Adapter to ensure safe outdoor electrical connections.

  • 1 Controller that allows you to manage and customize the lighting effects easily.

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Will I need any additional components besides what's included in the Invisilights permanent lighting kit?

While the Invisilights kit comes with all the essential components for a standard installation, there are a couple of scenarios where you might need additional items:

Jumper Wires: Depending on the layout of your installation and the number of gaps or 'jumps' between the sections of lights, you may require jumper wires. These wires help bridge the gaps without losing the continuity of the light sequence, ensuring a smooth and uniform display across more complex architectures.

Data Boosters: If any section of your lighting setup is more than 15 feet away from the control box, additional data boosters will be necessary. Data boosters help maintain the integrity and brightness of the lights over longer distances, ensuring consistent performance throughout your installation.

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Can I choose the color of the aluminum channel for my InvisiLights kit?

Yes, you can select your preferred color for the aluminum channel to match your home’s exterior or personal taste. Please make sure to specify your color choice in the notes at checkout when you place your order.

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How do the included components of the InvisiLights kit enhance the lighting system?

Each component in the InvisiLights kit plays a crucial role in creating an effective and stunning lighting display:

Aluminum Channels: Provide a durable, weather-resistant housing for the LED lights, which helps in maintaining a clean and nearly invisible look during the day.

RGBW LED Lights: Offer vibrant, full-spectrum color and white light combinations, making it perfect for any occasion from festive holidays to elegant ambient lighting.

Data Boosters: Ensure that the signal remains strong across longer distances, which is crucial for larger installations.

Power Supply: Designed to efficiently handle the energy needs of the system without overload, ensuring safety and durability.

GFCI Outlet Adapter: Adds an extra layer of safety by protecting against electrical shorts and surges, particularly important in outdoor settings.

Controller: Provides the flexibility to customize and control the lighting sequences, colors, and patterns right from your smartphone or controller, adding convenience and advanced functionality to your lighting system.

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Can I use Invisilights year-round?

Absolutely! Invisilights are designed for versatile use throughout all seasons. Whether you're celebrating a special occasion, setting a mood for a party, Love your favorite sports team, or simply enhancing your home's ambiance, our lighting systems provide the perfect solution for any event, big or small.

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Can I set timers and events for Invisilights?

Yes, Invisilights feature advanced programmable settings that allow you to schedule lighting for specific events and automate timers. This functionality ensures that your lighting preferences are perfectly aligned with your lifestyle, turning on and off at predetermined times without any manual intervention.

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Is it possible to achieve warm or soft white with Invisilights?

Absolutely, Invisilights are equipped with RGBW technology, which includes a dedicated white LED alongside the standard red, green, and blue LEDs. This addition allows the system to produce authentic warm white, soft white, and various other shades of white with greater accuracy and intensity compared to traditional RGB systems. This capability ensures that you can effortlessly tailor the lighting to fit the desired ambiance and aesthetic of any environment, providing precise control over both vibrant colors and the subtlety of different white tones.

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How do you ship your product?

Our products are shipped directly from our warehouse using reliable shipping carriers to ensure timely and safe delivery. Each product is securely packaged to prevent damage during transit, and we provide tracking information so you can follow your order’s journey to your doorstep.

Where are the controller and power supplies installed?

The controller and power supplies for Invisilights are typically installed in an accessible location such as a garage or utility room. These components connect to your home’s WiFi network, allowing seamless control over the lighting system via our user-friendly mobile app.

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How long do Invisilights last?

Invisilights are engineered to last, with each LED bulb boasting a lifespan of over 50,000 hours. Given a typical usage of 10 hours per night, this translates to approximately 5,000 nights. This means your Invisilights could illuminate your home's exterior for nearly 14 years under these conditions, ensuring that your investment not only adds beauty but also long-term value to your property.

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Are Invisilights dimmable?

Yes, all Invisilights are fully dimmable. This feature allows you to adjust the intensity of the light to suit various occasions, from a soft glow for a romantic evening to bright, vibrant colors for a festive celebration.

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What types of custom channels are available?

Invisilights offers two types of custom channels, available in 40 different colors, ensuring a nearly invisible installation. These channels are designed to blend seamlessly with your home’s architecture, providing discreet yet effective lighting.

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Can I control different zones independently?

Yes, the Invisilights system supports multiple zones which can be controlled independently or synchronized. This functionality allows for intricate lighting designs that can vary across different areas of your home, enhancing the overall impact and utility of your installation.

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What is outdoor permanent lighting?

Permanent lighting refers to architectural-grade lighting systems that are installed permanently on your property to provide year-round illumination.

How does permanent lighting differ from traditional holiday lighting?

Unlike traditional holiday lighting, which is typically temporary and used only during specific seasons, permanent lighting is installed once and can be used throughout the year for various occasions

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Discover Expert Tips on Our Blog

Christmas lights business

The $100K Marketing Blueprint: Your Step-by-Step Roadmap for 2025

March 26, 202514 min read

Growing your Christmas light installation business to $100,000 may seem daunting, but with the right strategy and mindset, it's an achievable target. The first step is breaking down this seemingly large number into manageable chunks.

Christmas light installation has a tight timeline, typically around 12 weeks for the season. Within this compressed schedule, you'll need to generate about $8,333 per week to hit your $100,000 target. Working 5 days a week, this translates to approximately $1,666 per day.

With an average ticket of $1,600-1,700, this means you only need to complete one installation per day to reach your goal. It's entirely achievable with the right marketing and sales approach, even within such a limited seasonal window.

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Creating a Marketing Budget

Marketing is essential for growth, but it needs to be strategic and properly funded. A good rule of thumb is to allocate about 10% of your revenue goal to marketing expenses. For a $100,000 target, this means investing roughly $10,000 annually in your marketing efforts.

This gives you a clear budget to work with for implementing your marketing strategies, rather than making ad-hoc decisions that might not align with your overall goals. Remember that marketing is an investment, not an expense. Every dollar you put into effective marketing should return several dollars in revenue. Tracking these returns is crucial to refining your approach over time.

Effective Marketing Strategies

Yard Signs

Yard signs remain one of the most cost-effective marketing methods for Christmas light installation businesses. Consider scaling up as the season approaches. Start with 100 yard signs in August, increase to 200 in September, then 300 in October, and finally 400 in November as the holiday season kicks into high gear. This progressive approach builds awareness just when potential customers are beginning to think about holiday decorations.

At approximately $3 per sign, plus installation costs of $1-2 per sign, this investment can yield significant returns. Don't be deterred if signs get removed or disappear – this is simply part of the cost of doing business, and the visibility they provide while they're up is worth it.

Many business owners fear being seen putting out yard signs, but overcoming this fear is essential for growth. Focus on the potential business each sign represents rather than any momentary discomfort.

Google Business Profile Optimization

Your Google Business Profile is crucial for local visibility and should be a cornerstone of your digital presence. Ensure all information is complete and accurate, including services, hours, and contact information.

Post updates 3-4 times weekly to keep your profile active and engaging. Add new photos 15-20 times per week showing your work, your team, and your equipment. This visual content helps potential customers understand exactly what you do and builds trust in your professionalism.

Actively collect and respond to reviews, as these are vital social proof for potential customers researching your business. A well-optimized Google Business Profile can drive significant organic traffic to your business without ongoing costs beyond the time investment.

Christmas lights Google My Business

Google Advertising

Traditional Google Ads can work well for Christmas light businesses. For additional visibility, consider partnering with an electrician for Google Local Service Ads, as these ads aren't directly available for seasonal decorating businesses. This kind of partnership can be mutually beneficial if structured correctly – perhaps offering a percentage of leads or a flat monthly fee.

An approach that has worked for many installers is to partner with an electrician who has access to Google Local Service Ads and offer to pay for all their leads in exchange for Christmas light installation referrals. Since many electricians don't focus on holiday lighting, this arrangement can be mutually beneficial.

Social Media Strategy

Choose one platform to master before expanding your social media presence. For Christmas light businesses targeting residential clients, Facebook often provides better returns. Post 5-10 times daily to maintain visibility in your followers' feeds. Create and share video content regularly, including live videos that demonstrate your installations and showcase your creative designs.

Consider creating local Facebook groups related to holiday decorating or home beautification, which can position you as a helpful resource rather than just a service provider. Developing a community around holiday decorating builds trust and keeps you top of mind when services are needed.

For businesses targeting commercial clients (like shopping centers, office complexes, etc.), LinkedIn offers powerful networking opportunities. Connect with potential commercial clients, post 2-3 times weekly with relevant content about commercial decorations, and commit to commenting on others' posts at least 5 times daily. This level of engagement helps build relationships with decision-makers and positions you as an active, knowledgeable professional in your field.

Christmas lights social media

Outbound Sales Strategies

Cold Calling

For those with more time than marketing budget, cold calling remains an effective strategy for generating business, especially for commercial installations. Set a daily target of 25-50 calls to maintain momentum and produce results.

Target specific business categories each day – for example, churches one day, car dealerships the next, shopping centers after that – to maintain focus and refine your approach for each industry. The success story of Daniel, who called 25 different businesses each day and grew from $179,000 to nearly $600,000 in just his second year, demonstrates the power of this approach.

Be prepared for rejection and understand that persistence pays off. Some of the most successful Christmas light businesses report going through two weeks of nothing but rejections before landing their first major commercial contract, but that single contract can be worth tens of thousands of dollars.

During the off-season (January-September), dedicate 4-5 hours daily to this task. It's not about having a perfect script; it's about making authentic connections and identifying needs you can fulfill. The business owners who are willing to make these calls consistently often outperform those with much larger marketing budgets.

Door Knocking

Door knocking can yield impressive results for Christmas light installations when done properly. Start early – April or May – to beat competitors and secure prime spots on customers' calendars. Most installers don't think about Christmas lights until fall, giving you a tremendous competitive advantage if you begin prospecting in spring.

Be confident and professional in your approach. Your first three seconds at the door are crucial for establishing rapport. Focus on neighborhoods with homes that would benefit from your services rather than trying to cover too broad an area. Affluent neighborhoods and areas where homes are close together (allowing for more impact from each installation) are ideal targets.

Follow a simple, conversational script rather than a hard sell approach. Remember that you're not just selling a service; you're offering a way to enhance the customer's home and relieve them of the stress and danger of installing lights themselves. One successful approach after completing an installation is to knock on neighboring doors and use the completed work as a visual reference.

Some of the most successful Christmas light installation businesses have achieved remarkable results through door knocking. For example, one installer completed 389 jobs in a single season, with an average ticket of around $1,500, all generated through door knocking.

Pricing Strategy

One of the biggest mindset shifts needed for Christmas light installation businesses is around pricing. Many installers base their prices on what they would personally pay or what their competitors are charging rather than on the value they provide.

Don't base your prices on what you would personally pay for Christmas lights. Your target customers likely have different financial situations, priorities, and values than you do. Don't assume clients won't pay premium rates – this is a limitation you're placing on yourself, not a market reality.

Many Christmas light businesses double their revenue simply by raising prices from $6 per foot to $12-15 per foot. Customers who value quality, convenience, and reliability are often willing to pay premium rates. The key is communicating the value you provide – professional design, high-quality commercial-grade products, meticulous installation, and prompt service.

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Value-based pricing focuses on the benefits to the client, not your costs. Understanding what problems you're solving (safety concerns, time constraints, design challenges) and what those solutions are worth to the client allows you to price accordingly. Many businesses doing $30,000 annually could reach $100,000+ simply by doubling their prices and maintaining the same volume of work.

Focus on Christmas Lights Year-Round

While it's tempting to diversify into other services like pressure washing during the off-season, what you focus on grows. Dedicated focus on Christmas lights allows for deeper expertise and more effective marketing. The most successful Christmas light businesses think about and work on their Christmas light operations year-round.

Consider the story of Daniel, who did $179,000 in his first year focusing solely on Christmas lights. By maintaining that focus and refusing to diversify into pressure washing or other services, he grew to nearly $600,000 in his second year. This kind of explosive growth often comes from going deep rather than wide.

During the off-season, successful Christmas light businesses focus on building systems, securing commercial contracts, pre-selling to previous residential customers, and refining their operations. They use January through September to lay the groundwork for a successful installation season rather than switching focus to an entirely different business.

Commercial vs. Residential Focus

For faster growth, consider targeting commercial clients as a primary strategy. Commercial Christmas light installations typically offer higher average ticket values – $20,000-60,000 jobs are not uncommon for shopping centers, office complexes, and other commercial properties.

Commercial clients also tend to sign multi-year contracts, providing more predictable revenue streams. With the higher value of each job, you need far fewer clients to reach your revenue goals. This efficiency can dramatically reduce your marketing and operational complexity.

Decision-makers at commercial properties are often more focused on the impact of their holiday displays than on price – they understand that attractive decorations drive customer traffic and create goodwill. Developing expertise in commercial applications can therefore allow for higher profit margins as well as larger job sizes.

One $30,000 commercial installation can equal dozens of residential jobs, allowing you to reach your $100,000 goal much faster and with less overhead. This approach isn't right for everyone, but it's worth considering if rapid growth is your priority.

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The Importance of Systems

As you grow toward $100,000, systems become crucial for sustainable success. Always answer your phone – this seems obvious, but many Christmas light businesses lose substantial revenue simply by missing calls during their busy season and failing to follow up promptly.

Track marketing effectiveness religiously to understand where your leads and conversions are coming from. This data allows you to double down on what's working and adjust or abandon what isn't.

Create a clear sales process that guides potential customers from initial contact to completed installation. Document operational procedures for every aspect of installation, from property evaluation to final light testing. These systems ensure consistent quality even as you bring on seasonal help.

Focus on consistent service delivery to build reputation and referrals. The businesses that struggle to grow are often those lacking fundamental systems to support the rapid scaling required in a seasonal business.

Know Your "Why"

Money alone isn't enough motivation to sustain growth through the inevitable challenges of building a Christmas light business. Define your deeper purpose for building the business – what's driving you beyond just revenue?

Family security, personal freedom, community impact, and creating holiday joy are powerful motivators that can carry you through difficult periods. When obstacles arise, your "why" will keep you pushing forward when others might give up.

Use your business as a vehicle to achieve your larger life goals. This perspective shift can transform how you approach challenges and opportunities alike. A business built with purpose tends to be more resilient and ultimately more successful.

The Ultimate Success Factor: Consistency

Perhaps the most important element of reaching $100,000 is consistency in your efforts. Choose your marketing strategies and stick with them long enough to see real results. Don't get distracted by new marketing ideas at the expense of executing proven methods well.

Document your plan in writing to maintain focus and resist distractions. Set specific, measurable goals for each marketing activity so you know whether they're performing as expected. Track results and adjust as needed, but don't abandon strategies prematurely – many marketing efforts require time to gain momentum.

Consistency builds momentum, and momentum accelerates growth. The Christmas light businesses that reach $100,000 and beyond aren't necessarily doing anything extraordinary – they're doing ordinary things with extraordinary consistency.

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1. When should I start marketing for Christmas light installation?

Much earlier than most installers think. For door knocking and direct sales, start in April-May to secure prime spots on customers' calendars. Begin placing yard signs in August and scale up as the season approaches. The most successful businesses are actually selling Christmas light installations year-round, with many commercial contracts being signed in January-March.

2. What should my average price per foot be for residential Christmas light installation?

While many installers charge $6-8 per foot, the most successful businesses charge $12-15 per foot for quality installations. This pricing allows for better materials, proper installation, and sustainable profits. The key is communicating value rather than competing on price. Customers care more about quality, reliability, and convenience than saving a few dollars per foot.

3. Is it better to focus only on Christmas lights or add other services in the off-season?

What you focus on grows. The biggest success stories in the industry come from businesses that focus exclusively on Christmas lights year-round. While it seems counterintuitive, this laser focus allows for deeper expertise, better systems, and year-round marketing momentum. If you do add complementary services, be careful not to dilute your focus on growing your Christmas light operation.

4. How many cold calls should I make to secure commercial Christmas light contracts?

Aim for 25-50 calls daily during your off-season. Focus on specific business categories each day (churches, shopping centers, office complexes, etc.) to maintain focus. Expect rejection, but understand that persistence leads to results – many successful installers report calling hundreds of businesses before landing their first major commercial contract. One large commercial account can be worth $20,000-60,000, making this effort well worth it.

5. What's the most cost-effective marketing method for Christmas light businesses?

Yard signs consistently deliver exceptional ROI. At approximately $3-3.50 per sign plus installation costs, a strategic placement program (100 signs in August, 200 in September, 300 in October, 400 in November) can generate significant leads. Place signs in high-visibility areas and in neighborhoods where you've completed installations. Don't be discouraged if signs disappear – consider it part of the cost of doing business.

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6. How important is it to have a good Google Business Profile for Christmas light installation?

Extremely important. Your Google Business Profile is often the first impression potential customers have of your business. Keep it updated with fresh photos weekly, post regular updates about your services and completed installations, and actively solicit and respond to reviews. This free marketing tool can drive significant business if properly optimized and maintained.

7. Should I start with low prices and raise them later, or start high?

It's better to start with higher prices and maintain or increase them over time. Many Christmas light businesses that start with low prices never find the confidence to raise them substantially, trapping themselves in a low-margin business model. Your professional installation provides real value – price accordingly from the beginning, and focus on communicating that value rather than competing on price.

8. How can I extend my installation season to maximize revenue?

Start marketing and selling earlier in the year. Many successful installers begin installations in mid-October and continue through early December. Pre-selling throughout the year creates a backlog of installations ready to go as soon as the season begins. Additionally, consider offering removal services and storage programs to generate revenue in January while setting up recurring business for the following season.

9. What's the fastest way to reach $100,000 in Christmas light revenue?

Focus on commercial clients with higher average ticket values. One $30,000 commercial installation for a shopping center can equal dozens of residential jobs, allowing you to reach your revenue goals much faster with fewer clients and less operational complexity. Building relationships with property managers and business associations can lead to multiple properties and recurring contracts.

10. What's the biggest obstacle preventing most Christmas light businesses from reaching $100,000?

Mindset issues are typically the biggest obstacle. Fear of rejection, undervaluing services, inconsistency in marketing efforts, and giving up too quickly all stem from limiting beliefs rather than actual market limitations. The most successful businesses push through discomfort, charge appropriately for their value, and maintain consistent marketing efforts even when results aren't immediate. Many installers limit themselves by charging what they would personally pay rather than what the market will bear for professional, quality service.

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Christmas lights marketing
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Jason Geiman

Jason Geiman parlayed his early passion for festive lighting into a thriving Christmas décor installation company which he founded and grew for over 4 years before selling the business in 2018. Now, he draws from his experience scaling a holiday lighting venture to help other Christmas lighting companies maximize their success. Jason feels compelled to share shortcuts he learned running his decoration operation. Jason has made it his mission to enable both residential and commercial clients to execute jaw-dropping lighting displays more easily. He loves experimenting with the latest high-tech LED bulb innovations to incorporate into his instructional programs and resources for those running their own Christmas lighting businesses. After selling his original company, he reinvented himself - driven as ever to spread seasonal magic, but now by helping others grow their holiday lighting ventures successfully. Follow Jason for regular tips on taking your Christmas lights business to the next level!

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