Invisilights

Permanent Holiday Lighting

Customizable Lights for Any Event

invisilights 100 foot permanent light kit

Permanent Christmas Lights 24V Kit

invisilights 150' permanent light kit

Permanent Christmas Lights 36V Kit

Permanent light demo kit

Permanent Christmas Lights

Demo Kit

invisilights 100 foot permanent light kit

Permanent Christmas Lights

100' Kit

invisilights 150' permanent light kit

Permanent Christmas Lights

150' Kit

WHAT YOU NEED TO KNOW BEFORE ORDERING

Total Linear footage of the installation.

This should include footage of lights and channel along with any Extensions or jumps you'll need to make

Where your controller box will be located

This is the most important step to planning out an installation, Without knowing where the controller will be you'll have no way to know the right materials to buy when it comes to extensions and accessories.

What Voltage system you want to use 24V or 36V

This is a decision you will make based on convince and efficiency, the most important factor with this will be the footage of each lighting run. If the total footage of a run is over 100' you'll need to either power inject on that run or switch to the 36V system that can go up to 200' before needing power injection.

Draw a Map

By mapping out the installation you'll be able to better understand and plan out the install giving you a better idea of what all you'll need to purchase to complete the job.

take the measurements from your map and add up the total number of materials you'll need.

For the Map out example above the total material breakdown is:

System Voltage: 36V

Color of channel: Cameo

Channel Type: Hat

Total Lighted Footage: 160'

Power injection: NO

Controller: 1

Channel: 27- 6' sticks

Screws- 200

Lights: 175

1' extensions-7

6' Extensions-2

12' extensions-2

25- extensions- 1

Y Cables- 3

End caps- pack of 10


Absolute necessities

-Controller

-Lights

-Channel

-Screws

-Extension cables


Other Accessories

-Y Cable

-End Caps

- Signal boosters

-Power injection material


When would you need to power inject?

The controller will come with 3 outputs for your lighting runs, each 36V output can do a Max of 200', the 24V system can do a max of 100'. After that max you'll need to inject power. After you do so you can go an additional 100' with the 24V or 200' with the 36V system.

Power injection is needed due to voltage drop, voltage drop happens due to the length traveled away from the power source along with the gauge of the wire. due to the gauge of wire the lights and extensions run on it drops in voltage enough at 100' with the 24V system and 200' with the 36V system to effect the lights performance requiring a addition of power (Power Injection)

Materials needed for power injection 36V

Power injection pig female pig tale

Power injection Extension cables

Power injection T Cable.


Materials needed to Power inject 24V

16/2 - 12/2 Low voltage landscaping wire

Cut and Splice T cable

Water Proof Wire connectors

Discover the Transformative Power of Invisilights: Expertly Installed Permanent Lighting Solutions

Enhance your installation offerings with Invisilights, the premier permanent lighting solution designed for seamless integration into any property’s exterior architecture.

Crafted with high-quality aluminum channels and advanced LED technology, Invisilights delivers durability and superior energy efficiency—key selling points for your clients seeking long-lasting, cost-effective lighting solutions. Our system not only provides brilliant illumination but also boosts the aesthetic appeal and functionality of any home.

Offer your clients peace of mind with our robust 5-year warranty, ensuring reliable performance and minimal maintenance needs. This warranty supports your commitment to quality and customer satisfaction, making it easier for you to sell and install with confidence.

Our flexible, programmable system allows you to meet any client’s specific desires—from subtle accents to full-scale holiday displays—making it an adaptable choice for various applications. With Invisilights, you can cater to a wide range of preferences and needs, increasing your market reach and customer retention.

Choose Invisilights for your installations and add a transformative product to your portfolio that will impress clients and ensure your services remain in demand for years to come.

Frequently Asked Questions

What exactly comes in the 150' InvisiLights permanent outdoor lighting kit?

The InvisiLights kit is comprehensively equipped to ensure you have everything you need for installation. Each kit includes:

  • 27 sticks of 6-foot Aluminum Channel to house and protect the lighting elements.

  • 150 feet of dynamic RGBW LED Lights, which includes 23 sets of 6-count and 14 sets of 1-count lights, allowing for extensive coverage and diverse configuration options.

  • 2 Data Boosters to enhance signal strength across the lighting installation, ensuring consistent control and color output.

  • A 320W Power Supply capable of supporting up to 190 puck lights, providing ample power for even the most extensive setups.

  • 1 GFCI Outlet Adapter to ensure safe outdoor electrical connections.

  • 1 Controller that allows you to manage and customize the lighting effects easily.

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Will I need any additional components besides what's included in the Invisilights permanent lighting kit?

While the Invisilights kit comes with all the essential components for a standard installation, there are a couple of scenarios where you might need additional items:

Jumper Wires: Depending on the layout of your installation and the number of gaps or 'jumps' between the sections of lights, you may require jumper wires. These wires help bridge the gaps without losing the continuity of the light sequence, ensuring a smooth and uniform display across more complex architectures.

Data Boosters: If any section of your lighting setup is more than 15 feet away from the control box, additional data boosters will be necessary. Data boosters help maintain the integrity and brightness of the lights over longer distances, ensuring consistent performance throughout your installation.

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Can I choose the color of the aluminum channel for my InvisiLights kit?

Yes, you can select your preferred color for the aluminum channel to match your home’s exterior or personal taste. Please make sure to specify your color choice in the notes at checkout when you place your order.

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How do the included components of the InvisiLights kit enhance the lighting system?

Each component in the InvisiLights kit plays a crucial role in creating an effective and stunning lighting display:

Aluminum Channels: Provide a durable, weather-resistant housing for the LED lights, which helps in maintaining a clean and nearly invisible look during the day.

RGBW LED Lights: Offer vibrant, full-spectrum color and white light combinations, making it perfect for any occasion from festive holidays to elegant ambient lighting.

Data Boosters: Ensure that the signal remains strong across longer distances, which is crucial for larger installations.

Power Supply: Designed to efficiently handle the energy needs of the system without overload, ensuring safety and durability.

GFCI Outlet Adapter: Adds an extra layer of safety by protecting against electrical shorts and surges, particularly important in outdoor settings.

Controller: Provides the flexibility to customize and control the lighting sequences, colors, and patterns right from your smartphone or controller, adding convenience and advanced functionality to your lighting system.

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Can I use Invisilights year-round?

Absolutely! Invisilights are designed for versatile use throughout all seasons. Whether you're celebrating a special occasion, setting a mood for a party, Love your favorite sports team, or simply enhancing your home's ambiance, our lighting systems provide the perfect solution for any event, big or small.

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Can I set timers and events for Invisilights?

Yes, Invisilights feature advanced programmable settings that allow you to schedule lighting for specific events and automate timers. This functionality ensures that your lighting preferences are perfectly aligned with your lifestyle, turning on and off at predetermined times without any manual intervention.

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Is it possible to achieve warm or soft white with Invisilights?

Absolutely, Invisilights are equipped with RGBW technology, which includes a dedicated white LED alongside the standard red, green, and blue LEDs. This addition allows the system to produce authentic warm white, soft white, and various other shades of white with greater accuracy and intensity compared to traditional RGB systems. This capability ensures that you can effortlessly tailor the lighting to fit the desired ambiance and aesthetic of any environment, providing precise control over both vibrant colors and the subtlety of different white tones.

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How do you ship your product?

Our products are shipped directly from our warehouse using reliable shipping carriers to ensure timely and safe delivery. Each product is securely packaged to prevent damage during transit, and we provide tracking information so you can follow your order’s journey to your doorstep.

Where are the controller and power supplies installed?

The controller and power supplies for Invisilights are typically installed in an accessible location such as a garage or utility room. These components connect to your home’s WiFi network, allowing seamless control over the lighting system via our user-friendly mobile app.

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How long do Invisilights last?

Invisilights are engineered to last, with each LED bulb boasting a lifespan of over 50,000 hours. Given a typical usage of 10 hours per night, this translates to approximately 5,000 nights. This means your Invisilights could illuminate your home's exterior for nearly 14 years under these conditions, ensuring that your investment not only adds beauty but also long-term value to your property.

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Are Invisilights dimmable?

Yes, all Invisilights are fully dimmable. This feature allows you to adjust the intensity of the light to suit various occasions, from a soft glow for a romantic evening to bright, vibrant colors for a festive celebration.

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What types of custom channels are available?

Invisilights offers two types of custom channels, available in 40 different colors, ensuring a nearly invisible installation. These channels are designed to blend seamlessly with your home’s architecture, providing discreet yet effective lighting.

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Can I control different zones independently?

Yes, the Invisilights system supports multiple zones which can be controlled independently or synchronized. This functionality allows for intricate lighting designs that can vary across different areas of your home, enhancing the overall impact and utility of your installation.

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What is outdoor permanent lighting?

Permanent lighting refers to architectural-grade lighting systems that are installed permanently on your property to provide year-round illumination.

How does permanent lighting differ from traditional holiday lighting?

Unlike traditional holiday lighting, which is typically temporary and used only during specific seasons, permanent lighting is installed once and can be used throughout the year for various occasions

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Discover Expert Tips on Our Blog

Christmas lights marketing

Simple Marketing: 3 Easy Tactics That Actually Work

April 13, 20257 min read

The Christmas light installation industry presents unique opportunities for entrepreneurial success. With proper marketing strategies and business practices, installers can build a profitable seasonal business that generates significant revenue in a short period. The key to success lies in understanding the market, implementing effective marketing strategies, and maintaining strong business practices throughout the season.

Understanding the Christmas Lights Market

The Christmas light installation business offers a unique advantage: a concentrated season where customers are willing to invest in professional services to create memorable holiday displays. While the season may be short, the potential for substantial revenue is significant. Success stories abound in the industry, with many installers generating six-figure incomes during the holiday season.

The market for professional holiday lighting continues to grow as more homeowners seek expert help in creating stunning displays. This trend has created opportunities for businesses that can effectively market their services and deliver professional results.

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Strategic Marketing Timeline

Early Season Preparation

The foundation of success in the Christmas light installation business is early preparation. Starting your marketing efforts in August or September gives you a competitive advantage by building awareness in your target market before competitors begin their campaigns. This early start allows you to capture the attention of planning-oriented customers who like to arrange their holiday services well in advance.

During these early months, focusing on consistent marketing efforts is crucial. Many successful installers begin with deploying around 100 yard signs each month during this period. This initial push helps establish your presence in the market and starts generating leads before the peak season begins.

Peak Season Marketing

As October arrives, it's time to intensify your marketing efforts significantly. The period between October and November represents the crucial window where marketing activity should reach its highest level. Successful installers typically increase their yard sign presence to 200-300 signs in October, followed by 300-400 signs in November.

This is also the time to enhance your digital marketing presence and implement direct mail campaigns. The goal during this period is to maintain high visibility across multiple marketing channels, ensuring that potential customers encounter your business repeatedly during their decision-making process.

Christmas lights business

The Power of Yard Signs in Christmas Light Marketing

Effective Yard Sign Strategy

Yard signs remain one of the most powerful marketing tools for Christmas light installers. A remarkable success story from Colorado demonstrates this potential: an installer generated $125,000 in revenue from just 25 strategically placed yard signs. The key to this success lies in simplicity and strategic placement.

Your yard signs should maintain a clear, straightforward message. The most effective signs simply state "Christmas Light Installer" along with a phone number. This simplicity ensures that potential customers can quickly absorb and remember your information, even while driving past.

Strategic Placement

The effectiveness of yard signs largely depends on their placement. The most successful installers focus their yard sign placement in upscale neighborhoods and high-traffic areas where potential customers are likely to see them. Consider areas near shopping centers, school zones, and church communities, as these locations often provide excellent visibility to your target market.

Major intersections in affluent neighborhoods also prove particularly effective, as they capture the attention of residents who are most likely to invest in professional holiday lighting services. The key is to ensure your signs are visible during both morning and evening commute times when potential customers are most likely to notice them.

Targeting the Right Market

Identifying Profitable Neighborhoods

For Christmas light installation businesses, precise market targeting is crucial for success. The most profitable approach involves focusing on neighborhoods where households typically earn over $100,000 annually. These areas tend to have higher disposable income for luxury services like professional holiday lighting.

Look for communities that already demonstrate investment in their homes through professional landscaping and regular maintenance. These neighborhoods often provide the best return on marketing investment, as residents are already predisposed to investing in their home's appearance.

CHristmas lights gear checklist

Building Your Service Area

Rather than attempting to cover an entire metropolitan area, successful installers often focus on the top 10 most affluent neighborhoods in their region. This targeted approach allows for building a strong reputation in specific communities while reducing travel time between jobs. It also enables installers to create impressive displays that generate word-of-mouth referrals within these high-value areas.

Digital Presence and Reviews

Google Business Profile Optimization

In today's digital age, maintaining a strong online presence is crucial. Your Google Business Profile serves as a digital storefront and should be regularly updated with holiday-themed content and images of your installations. Aim to showcase your best work through high-quality photos that demonstrate the range and quality of your services.

Active management of your online presence includes responding promptly to customer reviews and messages. This engagement shows potential customers that you're professional and attentive to client needs, which can significantly influence their decision to choose your services.

Review Generation Strategy

Building a strong review profile requires a systematic approach. Consider implementing a review request process that begins during the installation and continues with follow-up communications after completion. Many successful installers send personalized emails with easy review links and occasional seasonal discount offers for verified reviews.

Door-to-Door Marketing Success

Door-to-door marketing has proven particularly effective for Christmas light installation businesses when executed properly. One installer secured 389 jobs in a single season through strategic door-knocking, with an average ticket value of $1,500. This approach requires professional presentation, clear pricing information, and the ability to offer immediate booking options.

Success in door-to-door marketing comes from understanding your target market and presenting your services as a premium solution to holiday decorating needs. Having a portfolio of previous work and testimonials readily available can help build trust during these face-to-face interactions.

Financial Planning for Seasonal Success

Managing Seasonal Income

The seasonal nature of Christmas light installation requires careful financial planning. Successful installers create budgets that account for both peak season expenses and off-season costs. Many reinvest their holiday season profits into marketing for the following year, ensuring sustained growth.

It's crucial to avoid the common pitfall of overspending during profitable months. Setting aside a portion of earnings for future marketing initiatives and equipment upgrades helps ensure long-term success in the industry.

Christmas lights installation business marketing

  1. Q: When should I start marketing for Christmas light installation? A: Begin marketing efforts in August or September, with increased intensity in October and November. Early marketing helps secure advance bookings and establishes market presence.

  2. Q: What's the ideal marketing investment for a successful season? A: Successful installers typically invest in yard signs progressively throughout the season, starting with about 100 signs in late summer and increasing to 300-400 by November. The total marketing budget should consider digital presence and direct mail campaigns as well.

  3. Q: What's the best way to target high-end customers? A: Focus on neighborhoods where households earn over $100,000 annually and demonstrate investment in home maintenance. Building relationships within these communities often leads to valuable word-of-mouth referrals.

  4. Q: How can I maximize profits during the short holiday season? A: Concentrate on affluent neighborhoods, maintain efficient scheduling, and implement systematic marketing approaches. Consider offering early-bird booking incentives while maintaining premium pricing.

  5. Q: Should I invest heavily in equipment or marketing first? A: Start with essential equipment and prioritize marketing. Reinvest profits into better equipment after establishing a strong customer base and consistent revenue stream.

    Christmas lights business

  6. Q: What's an effective pricing strategy for Christmas light installation? A: Target an average ticket value of $1,500 or higher, focusing on comprehensive installation packages. Avoid competing on price; instead, emphasize quality and service.

  7. Q: How do I handle neighborhoods with "No Soliciting" signs? A: Focus on alternative marketing methods such as yard signs at neighborhood entrances and digital marketing targeted to specific areas. Build relationships with neighborhood associations when possible.

  8. Q: What makes door-to-door marketing effective? A: Success comes from professional presentation, systematic targeting of specific neighborhoods, and having clear pricing and service information readily available. Personal interaction builds trust and allows for immediate booking.

  9. Q: How important are reviews for a Christmas light installation business? A: Reviews are crucial for building trust in high-end markets. Implement a systematic approach to gathering reviews during and after installations, and respond professionally to all feedback.

  10. Q: How should I manage seasonal income? A: Create a structured budget that allocates portions for next season's marketing, equipment maintenance and upgrades, and off-season expenses. Maintain a reserve fund for unexpected costs and early-season marketing expenses.

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Jason Geiman

Jason Geiman parlayed his early passion for festive lighting into a thriving Christmas décor installation company which he founded and grew for over 4 years before selling the business in 2018. Now, he draws from his experience scaling a holiday lighting venture to help other Christmas lighting companies maximize their success. Jason feels compelled to share shortcuts he learned running his decoration operation. Jason has made it his mission to enable both residential and commercial clients to execute jaw-dropping lighting displays more easily. He loves experimenting with the latest high-tech LED bulb innovations to incorporate into his instructional programs and resources for those running their own Christmas lighting businesses. After selling his original company, he reinvented himself - driven as ever to spread seasonal magic, but now by helping others grow their holiday lighting ventures successfully. Follow Jason for regular tips on taking your Christmas lights business to the next level!

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