Invisilights

Permanent Holiday Lighting

Customizable Lights for Any Event

invisilights 100 foot permanent light kit

Permanent Christmas Lights 24V Kit

invisilights 150' permanent light kit

Permanent Christmas Lights 36V Kit

Permanent light demo kit

Permanent Christmas Lights

Demo Kit

invisilights 100 foot permanent light kit

Permanent Christmas Lights

100' Kit

invisilights 150' permanent light kit

Permanent Christmas Lights

150' Kit

WHAT YOU NEED TO KNOW BEFORE ORDERING

Total Linear footage of the installation.

This should include footage of lights and channel along with any Extensions or jumps you'll need to make

Where your controller box will be located

This is the most important step to planning out an installation, Without knowing where the controller will be you'll have no way to know the right materials to buy when it comes to extensions and accessories.

What Voltage system you want to use 24V or 36V

This is a decision you will make based on convince and efficiency, the most important factor with this will be the footage of each lighting run. If the total footage of a run is over 100' you'll need to either power inject on that run or switch to the 36V system that can go up to 200' before needing power injection.

Draw a Map

By mapping out the installation you'll be able to better understand and plan out the install giving you a better idea of what all you'll need to purchase to complete the job.

take the measurements from your map and add up the total number of materials you'll need.

For the Map out example above the total material breakdown is:

System Voltage: 36V

Color of channel: Cameo

Channel Type: Hat

Total Lighted Footage: 160'

Power injection: NO

Controller: 1

Channel: 27- 6' sticks

Screws- 200

Lights: 175

1' extensions-7

6' Extensions-2

12' extensions-2

25- extensions- 1

Y Cables- 3

End caps- pack of 10


Absolute necessities

-Controller

-Lights

-Channel

-Screws

-Extension cables


Other Accessories

-Y Cable

-End Caps

- Signal boosters

-Power injection material


When would you need to power inject?

The controller will come with 3 outputs for your lighting runs, each 36V output can do a Max of 200', the 24V system can do a max of 100'. After that max you'll need to inject power. After you do so you can go an additional 100' with the 24V or 200' with the 36V system.

Power injection is needed due to voltage drop, voltage drop happens due to the length traveled away from the power source along with the gauge of the wire. due to the gauge of wire the lights and extensions run on it drops in voltage enough at 100' with the 24V system and 200' with the 36V system to effect the lights performance requiring a addition of power (Power Injection)

Materials needed for power injection 36V

Power injection pig female pig tale

Power injection Extension cables

Power injection T Cable.


Materials needed to Power inject 24V

16/2 - 12/2 Low voltage landscaping wire

Cut and Splice T cable

Water Proof Wire connectors

Discover the Transformative Power of Invisilights: Expertly Installed Permanent Lighting Solutions

Enhance your installation offerings with Invisilights, the premier permanent lighting solution designed for seamless integration into any property’s exterior architecture.

Crafted with high-quality aluminum channels and advanced LED technology, Invisilights delivers durability and superior energy efficiency—key selling points for your clients seeking long-lasting, cost-effective lighting solutions. Our system not only provides brilliant illumination but also boosts the aesthetic appeal and functionality of any home.

Offer your clients peace of mind with our robust 5-year warranty, ensuring reliable performance and minimal maintenance needs. This warranty supports your commitment to quality and customer satisfaction, making it easier for you to sell and install with confidence.

Our flexible, programmable system allows you to meet any client’s specific desires—from subtle accents to full-scale holiday displays—making it an adaptable choice for various applications. With Invisilights, you can cater to a wide range of preferences and needs, increasing your market reach and customer retention.

Choose Invisilights for your installations and add a transformative product to your portfolio that will impress clients and ensure your services remain in demand for years to come.

Frequently Asked Questions

What exactly comes in the 150' InvisiLights permanent outdoor lighting kit?

The InvisiLights kit is comprehensively equipped to ensure you have everything you need for installation. Each kit includes:

  • 27 sticks of 6-foot Aluminum Channel to house and protect the lighting elements.

  • 150 feet of dynamic RGBW LED Lights, which includes 23 sets of 6-count and 14 sets of 1-count lights, allowing for extensive coverage and diverse configuration options.

  • 2 Data Boosters to enhance signal strength across the lighting installation, ensuring consistent control and color output.

  • A 320W Power Supply capable of supporting up to 190 puck lights, providing ample power for even the most extensive setups.

  • 1 GFCI Outlet Adapter to ensure safe outdoor electrical connections.

  • 1 Controller that allows you to manage and customize the lighting effects easily.

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Will I need any additional components besides what's included in the Invisilights permanent lighting kit?

While the Invisilights kit comes with all the essential components for a standard installation, there are a couple of scenarios where you might need additional items:

Jumper Wires: Depending on the layout of your installation and the number of gaps or 'jumps' between the sections of lights, you may require jumper wires. These wires help bridge the gaps without losing the continuity of the light sequence, ensuring a smooth and uniform display across more complex architectures.

Data Boosters: If any section of your lighting setup is more than 15 feet away from the control box, additional data boosters will be necessary. Data boosters help maintain the integrity and brightness of the lights over longer distances, ensuring consistent performance throughout your installation.

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Can I choose the color of the aluminum channel for my InvisiLights kit?

Yes, you can select your preferred color for the aluminum channel to match your home’s exterior or personal taste. Please make sure to specify your color choice in the notes at checkout when you place your order.

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How do the included components of the InvisiLights kit enhance the lighting system?

Each component in the InvisiLights kit plays a crucial role in creating an effective and stunning lighting display:

Aluminum Channels: Provide a durable, weather-resistant housing for the LED lights, which helps in maintaining a clean and nearly invisible look during the day.

RGBW LED Lights: Offer vibrant, full-spectrum color and white light combinations, making it perfect for any occasion from festive holidays to elegant ambient lighting.

Data Boosters: Ensure that the signal remains strong across longer distances, which is crucial for larger installations.

Power Supply: Designed to efficiently handle the energy needs of the system without overload, ensuring safety and durability.

GFCI Outlet Adapter: Adds an extra layer of safety by protecting against electrical shorts and surges, particularly important in outdoor settings.

Controller: Provides the flexibility to customize and control the lighting sequences, colors, and patterns right from your smartphone or controller, adding convenience and advanced functionality to your lighting system.

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Can I use Invisilights year-round?

Absolutely! Invisilights are designed for versatile use throughout all seasons. Whether you're celebrating a special occasion, setting a mood for a party, Love your favorite sports team, or simply enhancing your home's ambiance, our lighting systems provide the perfect solution for any event, big or small.

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Can I set timers and events for Invisilights?

Yes, Invisilights feature advanced programmable settings that allow you to schedule lighting for specific events and automate timers. This functionality ensures that your lighting preferences are perfectly aligned with your lifestyle, turning on and off at predetermined times without any manual intervention.

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Is it possible to achieve warm or soft white with Invisilights?

Absolutely, Invisilights are equipped with RGBW technology, which includes a dedicated white LED alongside the standard red, green, and blue LEDs. This addition allows the system to produce authentic warm white, soft white, and various other shades of white with greater accuracy and intensity compared to traditional RGB systems. This capability ensures that you can effortlessly tailor the lighting to fit the desired ambiance and aesthetic of any environment, providing precise control over both vibrant colors and the subtlety of different white tones.

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How do you ship your product?

Our products are shipped directly from our warehouse using reliable shipping carriers to ensure timely and safe delivery. Each product is securely packaged to prevent damage during transit, and we provide tracking information so you can follow your order’s journey to your doorstep.

Where are the controller and power supplies installed?

The controller and power supplies for Invisilights are typically installed in an accessible location such as a garage or utility room. These components connect to your home’s WiFi network, allowing seamless control over the lighting system via our user-friendly mobile app.

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How long do Invisilights last?

Invisilights are engineered to last, with each LED bulb boasting a lifespan of over 50,000 hours. Given a typical usage of 10 hours per night, this translates to approximately 5,000 nights. This means your Invisilights could illuminate your home's exterior for nearly 14 years under these conditions, ensuring that your investment not only adds beauty but also long-term value to your property.

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Are Invisilights dimmable?

Yes, all Invisilights are fully dimmable. This feature allows you to adjust the intensity of the light to suit various occasions, from a soft glow for a romantic evening to bright, vibrant colors for a festive celebration.

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What types of custom channels are available?

Invisilights offers two types of custom channels, available in 40 different colors, ensuring a nearly invisible installation. These channels are designed to blend seamlessly with your home’s architecture, providing discreet yet effective lighting.

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Can I control different zones independently?

Yes, the Invisilights system supports multiple zones which can be controlled independently or synchronized. This functionality allows for intricate lighting designs that can vary across different areas of your home, enhancing the overall impact and utility of your installation.

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What is outdoor permanent lighting?

Permanent lighting refers to architectural-grade lighting systems that are installed permanently on your property to provide year-round illumination.

How does permanent lighting differ from traditional holiday lighting?

Unlike traditional holiday lighting, which is typically temporary and used only during specific seasons, permanent lighting is installed once and can be used throughout the year for various occasions

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Discover Expert Tips on Our Blog

Christmas lights business Google reviews

Unlock More Clients: Local SEO Tips for Christmas Lights Companies

February 17, 202510 min read

In today's digital age, your online presence can make or break your Christmas light installation business. One of the most powerful tools at your disposal is Google Reviews. Let's explore why reviews matter and how to effectively leverage them to grow your seasonal business.

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Why Customer Reviews Matter

Customer reviews are arguably one of the most crucial elements for any service business, especially in the Christmas light installation industry. While we can showcase beautiful light displays on our website, nothing carries more weight than actual customer testimonials. The impact of reviews extends far beyond simple feedback, creating a foundation of trust and credibility that's essential for business growth during the holiday season.

Reviews significantly boost your business's credibility in ways that self-promotion simply cannot achieve. When potential customers are searching for holiday lighting services, they're more likely to trust businesses with numerous positive reviews. This third-party validation provides authenticity that traditional advertising cannot match, speaking directly to the experiences of real customers in your service area. This is particularly important in the Christmas light industry, where homeowners are trusting you not only with their property but with their holiday celebrations.

Additionally, Google's algorithm takes review activity into account when determining local search rankings. When you consistently receive reviews in specific service areas, Google is more likely to show your business to potential customers in those locations. This increased visibility is crucial during the peak holiday season when competition is fierce. The impact on conversion rates is equally important, as reviews serve as social proof, helping to convert prospects into customers. When potential clients see others in their neighborhood praising your holiday light installations, they're more likely to choose your services over competitors.

Christmas lights reviews

Effective Strategies for Gathering Reviews

The key to successfully gathering reviews lies in making the process as simple as possible for your customers. One of the most effective methods is implementing Google Review Tap Cards. These technologies make it incredibly easy for customers to leave reviews right after installation completion or during the take-down service. When the process is streamlined, customers are much more likely to follow through with leaving a review.

Timing plays a crucial role in successfully gathering reviews. The optimal moment to request a review is immediately after completing the installation, when customers first see their home beautifully lit. Begin setting the expectation for reviews from the very first contact with the customer. During the initial phone call, mention that your goal is to create a display worthy of a five-star review. Before starting work, reinforce this commitment to excellence, and after completion, make the direct request for feedback while they're still amazed by their holiday display.

A systematic follow-up process is essential for those situations where you can't secure a review immediately after installation. Consider sending a follow-up text or email within 24 hours, perhaps including a nighttime photo of their display. This multi-touch approach demonstrates your commitment to customer service while providing multiple opportunities to secure that valuable review.

Making Reviews Work Harder for Your Business

The content of your reviews can significantly impact their effectiveness. Guide customers to include specific details in their reviews, such as their location or neighborhood, the type of installation (roofline, trees, bushes, etc.), and notable aspects of your service. This detailed information not only helps with SEO but also provides valuable information to potential customers searching for holiday lighting services in your area.

Responding to reviews should be a regular part of your business practice. Take time to acknowledge every review, whether positive or negative. For positive reviews, express genuine gratitude and reinforce the specific aspects of service that the customer appreciated. When facing negative reviews, address them professionally and constructively, demonstrating your commitment to customer satisfaction. These responses serve as additional opportunities to highlight your dedication to service excellence while naturally incorporating relevant keywords about holiday lighting.

Reviews shouldn't exist in isolation on Google. Consider them valuable content that can be repurposed across various marketing channels. Share particularly compelling reviews on your social media platforms, feature them prominently on your website, and incorporate them into your Google Business Profile posts. This multi-platform approach maximizes the impact of each review and helps build a consistent brand message throughout the holiday season.

Christmas lights

Maintaining a Healthy Review Profile

While accumulating reviews is important, the quality of those reviews matters more than the quantity. Interestingly, businesses with a 4.7-4.8 rating often perform better than those with a perfect 5.0, as it appears more authentic to potential customers. This reality reflects the understanding that no business is perfect, and seeing how a company handles the occasional challenge can be more telling than a spotless record.

Employee involvement can significantly enhance your review-gathering efforts. Consider implementing an incentive program that rewards installation teams when customers mention them by name in reviews. This not only motivates your staff to provide exceptional service but also adds a personal touch to your reviews that potential customers appreciate. Provide your team with training on how to properly request reviews and share successful techniques among the group to improve overall results.

Optimizing Your Google Business Profile

Your Google Business Profile serves as a central hub for your online presence, and keeping it active and current is crucial during the holiday season. Regular updates should include posts about completed installations, showcasing your work through high-quality nighttime photos. Maintain a professional image library that displays your team in uniform, your equipment and vehicles, and completed projects that demonstrate your expertise in holiday lighting.

Service area optimization is another critical aspect of your Google Business Profile. Regularly review and update your service areas to ensure they accurately reflect the neighborhoods and communities you serve. Keep your seasonal operating hours current and maintain up-to-date contact information. As your business grows and evolves, add new services to your profile to showcase your expanding capabilities, such as permanent lighting options or commercial installations.

Christmas lights reviews

Looking Ahead: The Future of Reviews

The importance of reviews continues to grow with the rise of AI and voice search technologies. Reviews help establish your business's online authority and influence how search engines and AI platforms recommend your services to potential customers. While Google Reviews should remain your primary focus, maintaining a presence on other platforms such as Yelp, Facebook, and NextDoor can help create a robust online presence and capture different audience segments.

Taking Action

Success with reviews requires a systematic approach and consistent effort, especially important in a seasonal business. Create a streamlined process for requesting reviews and make it as easy as possible for customers to leave their feedback. Respond promptly to all reviews and leverage them effectively in your marketing materials. Train your team on the importance of reviews and monitor your metrics to adjust strategies as needed.

The Christmas light installation industry continues to evolve, but one thing remains constant: the power of positive customer reviews to drive business growth. By implementing these strategies and maintaining a strong focus on customer satisfaction, you'll be well-positioned to grow your business through the power of reviews. Remember that every installation is an opportunity to earn another positive review, and each review contributes to your business's long-term success and growth in the competitive holiday lighting market.

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When is the best time to ask for a review for Christmas light installation?

The ideal time to request a review is immediately after completing the installation, when customers first see their home beautifully lit up. This is when their emotional response and satisfaction are at their peak. Take advantage of this "wow" moment by having your review request system ready. If you can't get the review then, follow up within 24 hours with a nighttime photo of their display to rekindle that emotional response.

How can I make my seasonal business maintain visibility through reviews year-round?

While Christmas light installation is seasonal, your review strategy should be year-round. Gather reviews during your peak season, but also during takedowns and when booking early-bird installations. Consider offering permanent lighting solutions or other seasonal lighting services to maintain activity. Regular posting on your Google Business Profile, even in off-seasons, helps maintain visibility. Share past installation photos, early booking promotions, and maintenance tips to keep your profile active.

What specific details should I encourage customers to include in their holiday lighting reviews?

Guide customers to mention:

- The specific types of lighting installed (roofline, trees, bushes, yard displays)

- Their neighborhood or location

- The installation process and timeline

- The professionalism of the installation team

- The quality of the lights and materials used

- How their display looked throughout the season

- Any compliments received from neighbors

How should I handle negative reviews about burned-out lights or installation issues?

Address these concerns promptly and professionally. Explain your maintenance policy and warranty coverage in your response. If the issue is within your warranty period, offer to fix it immediately. Use your response to highlight your commitment to quality and customer service. Consider mentioning your use of professional-grade lights and installation techniques to prevent such issues, but avoid being defensive.

Is it acceptable to incentivize my installation teams for gathering reviews?

Yes, you can implement internal incentive programs for your installation teams to encourage gathering reviews. Consider offering bonuses when customers mention team members by name or when teams achieve certain review milestones. However, never incentivize customers directly for reviews, as this violates Google's policies. Focus on providing exceptional service that naturally motivates customers to leave positive feedback.

Christmas lights

How can I use reviews to stand out during the competitive holiday season?

Leverage your best reviews across multiple marketing channels. Share nighttime photos alongside customer testimonials on social media. Use review snippets in your early booking campaigns. Highlight reviews that mention your unique selling points, such as professional installation techniques, high-quality materials, or excellent customer service. Create a "reviews" highlight reel on your social media featuring your best installations with their corresponding customer feedback.

What's the best way to handle reviews about pricing concerns?

When responding to reviews mentioning price concerns, focus on the value proposition of your service. Highlight your use of professional-grade materials, skilled installers, insurance coverage, and warranty protection. Explain how your service saves customers time and ensures safety. Use these responses to educate potential customers about the difference between professional installation and DIY approaches.

How can I use Google Business Profile posts to complement my reviews?

Post updates 3-5 times per week during peak season, including:

- Recent installations with before and after photos

- Customer testimonials with nighttime photos

- Early bird booking promotions

- Installation process videos

- Team spotlights

- Holiday lighting tips and maintenance advice

- Safety reminders about professional installation

What should I do with reviews from previous seasons?

Previous season reviews remain valuable. Reference them in your marketing materials and update them with fresh responses as the new season approaches. Use them in your off-season marketing to build credibility for early bookings. Consider reaching out to past satisfied customers for updates on booking early for the next season.

How can I use reviews to expand into commercial Christmas light installation?

Highlight reviews from any commercial clients prominently in your business profile and marketing materials. When responding to commercial client reviews, emphasize your capability to handle large-scale projects, your insurance coverage, and your professional team. Use these reviews to demonstrate your experience with commercial-grade materials and installations. Share these testimonials specifically when networking or marketing to potential commercial clients.

Remember to always maintain authenticity in your review gathering and response process. The holiday season is emotional for many customers, and genuine, caring service often naturally results in positive reviews that can help grow your business throughout the year.

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Christmas lights businessgoogle reviewscustomer reviews
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Jason Geiman

Jason Geiman parlayed his early passion for festive lighting into a thriving Christmas décor installation company which he founded and grew for over 4 years before selling the business in 2018. Now, he draws from his experience scaling a holiday lighting venture to help other Christmas lighting companies maximize their success. Jason feels compelled to share shortcuts he learned running his decoration operation. Jason has made it his mission to enable both residential and commercial clients to execute jaw-dropping lighting displays more easily. He loves experimenting with the latest high-tech LED bulb innovations to incorporate into his instructional programs and resources for those running their own Christmas lighting businesses. After selling his original company, he reinvented himself - driven as ever to spread seasonal magic, but now by helping others grow their holiday lighting ventures successfully. Follow Jason for regular tips on taking your Christmas lights business to the next level!

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